Launch of Little Bites in Brazil. A new tagline was created: “Little Bites for your child, a little more time for yourself.” The response of parents to the film was incredible. There were 24 million views of the commercial on social networks.

Is it the thickness of the slice? The soft texture? The flavor? One thing's for sure: Everyone loves Artesano.

The same mmm... Now with chocolate!

Pullman and Plusvita, two Bimbo brands, are synonymous with sliced bread in Brazil. But Bimbo has a lot more to offer: bread for all kinds of recipes. To show all its variety and versatility, we tapped into Brazilians’ creativity and their passion for sandwiches, through a reality show created in partnership with the Food Network.