Rock'n'Roll Seeds

The Rolling Stone Institute teaches music to disadvantaged children. To attract donors, a direct mail campaign was launched featuring plantable “guitars,” with a mixture of seeds: (red hot) chilli peppers, (smashing) pumpkins, (guns and) roses or green green (day) grass. It was a hands-on experience for the public to better understand the work of the institute: Planting rock'n'roll and picking a better future.